Vice President, Sales & Marketing
Vice President, Sales and Marketing. Direct Response expert, Waco TX
Put your fingerprints all over this midsized, growing and industry dominant company. We seek a direct response guru, a person with sales instincts and on-line marketing/sales experiences. Be a part of the core team that is transforming this profitable company from the past into the exciting future that is immediately within sight. Lead sales, profitability and customer bases, on a global scale through strong go-to-market strategies and all sales and marketing functions.
Responsibilities
o Maintaining/enhancing industry dominance with consistent delivery of new products, services, thought leadership, and leveraging of company advisory boards.
o Acquisition of new customers, the activation/retention of existing customers, and the development of new product and implementing competitive pricing strategies.
o Developing and executing sales and marketing business plans by customer subclass, channel and region to achieve growth in market share.
o Developing metrically driven sales and marketing priorities, establishing success/ROI criteria and tracking results of each program.
o Maximizing distribution channels including direct response (catalogs, catalettes, mailers, etc.), digital (email, social media, YouTube, etc.) and outbound sales teams.
o Representing the Company with customers; acting as a lead customer-care officer.
o Conduct market research and translating customer needs into marketable services.
o Maintain/enhance culture and core values of superior customer and vendor satisfaction
o Be accountable for individual strategic sales, profitable sales growth and meeting targets
o Mentoring, training and retaining department team members
o Evolving the marketing materials and collaterals and lead generating events
o With senior leadership and IT to develop a customer/vendor friendly ecommerce interface system
o Managing and maximizing return on sales and marketing budgets/investments.
Qualifications
o Bachelor's degree in Business or related area required, MBA highly preferred.
o 15
years of sales and marketing management experience, with strong emphasis on B2B, direct response marketing (preferably with catalogs), outbound sales and social media.
o 10
years developing, marketing and launching new online products both on-line and off line
o Demonstrated strategic thinking with an entrepreneurial spirit.
o Proven ability to influence cross-functional teams.
o Proven experience working with large and diverse global user groups.
o Strong planning and analysis skills to perform quantitative data analysis.
o A change agent with highly evolved influencing skills.
o Positive attitude, strong work ethic, and passion for managing projects to conclusion on time.
o Excellent organization, communication and presentation skills.
Position in Waco TX, a mid-sized, very affordable Texas city with lake front housing options. Cost of living is only 88% of national US average. Move package available for the chosen candidate.
Estimated Salary: $20 to $28 per hour based on qualifications.
Put your fingerprints all over this midsized, growing and industry dominant company. We seek a direct response guru, a person with sales instincts and on-line marketing/sales experiences. Be a part of the core team that is transforming this profitable company from the past into the exciting future that is immediately within sight. Lead sales, profitability and customer bases, on a global scale through strong go-to-market strategies and all sales and marketing functions.
Responsibilities
o Maintaining/enhancing industry dominance with consistent delivery of new products, services, thought leadership, and leveraging of company advisory boards.
o Acquisition of new customers, the activation/retention of existing customers, and the development of new product and implementing competitive pricing strategies.
o Developing and executing sales and marketing business plans by customer subclass, channel and region to achieve growth in market share.
o Developing metrically driven sales and marketing priorities, establishing success/ROI criteria and tracking results of each program.
o Maximizing distribution channels including direct response (catalogs, catalettes, mailers, etc.), digital (email, social media, YouTube, etc.) and outbound sales teams.
o Representing the Company with customers; acting as a lead customer-care officer.
o Conduct market research and translating customer needs into marketable services.
o Maintain/enhance culture and core values of superior customer and vendor satisfaction
o Be accountable for individual strategic sales, profitable sales growth and meeting targets
o Mentoring, training and retaining department team members
o Evolving the marketing materials and collaterals and lead generating events
o With senior leadership and IT to develop a customer/vendor friendly ecommerce interface system
o Managing and maximizing return on sales and marketing budgets/investments.
Qualifications
o Bachelor's degree in Business or related area required, MBA highly preferred.
o 15
years of sales and marketing management experience, with strong emphasis on B2B, direct response marketing (preferably with catalogs), outbound sales and social media.
o 10
years developing, marketing and launching new online products both on-line and off line
o Demonstrated strategic thinking with an entrepreneurial spirit.
o Proven ability to influence cross-functional teams.
o Proven experience working with large and diverse global user groups.
o Strong planning and analysis skills to perform quantitative data analysis.
o A change agent with highly evolved influencing skills.
o Positive attitude, strong work ethic, and passion for managing projects to conclusion on time.
o Excellent organization, communication and presentation skills.
Position in Waco TX, a mid-sized, very affordable Texas city with lake front housing options. Cost of living is only 88% of national US average. Move package available for the chosen candidate.
Estimated Salary: $20 to $28 per hour based on qualifications.
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